Yeah.  You heard me right.  Podcasting sucks.  I’m not talking about the act of podcasting, or the podcasts themselves, I’m talking about the industry.

If you’re reading this post, you obviously think podcasting clearly doesn’t suck, and I agree with you.  But this isn’t in the context of the podcasters.  This is from the perspective of the general public, or more specifically, the non-listeners who vastly outnumber listeners.

We all know podcasting finds it’s advantage in community building and loyal followers.  We can all say we podcast to podcast and not to make a profit or to gain as many listeners as we can, but we’re all lieing.  Seriously.  We can all claim the high horse, but we’re all podcasters here, and we all know that listeners are the core of our industry.  If you still don’t agree with me, spend your next couple of podcasts talking into the corner of your room not recording a thing.  Podcasting is about listeners.

Ok, now that we’re past that…

Podcasting sucks.

Have you looked at the “Podcast” keyword on Google Trends lately?  Stagnant.  The internet public doesn’t care about podcasts as a source for information any more.  What happened to the huge promise that was the future of podasting?  Why have we failed to continue the promise?  Most importantly, what are we doing to fix this?  Want to learn more?

Then come to Podcamp Ohio!

<shamelessplug>I’m happy to announce that I’ll be presenting a session at Podcamp Ohio in Columbus this year on this very subject.  If you’re in the Ohio area June 20th, make sure you stop by.  It’s free, and all the cool people are doing it!  And the best part, you’ll get to hear me talk about how podcasting sucks.</samelessplug>

Podcasting Sucks!